SoFi Technologies is extending its cryptocurrency offerings through a new partnership in Hong Kong, allowing users of its local unit to trade digital assets directly within the app. The fintech firm has teamed up with licensed platform provider OSL Group to facilitate the service, which will include trade execution, custody, and wallet management for a select range of supported assets.
The announcement comes as SoFi shares closed 2.3% higher at $21.35 in the prior session. The company has been actively diversifying its revenue streams beyond traditional lending, with crypto transaction fees viewed as a potential stabilizer during periods of softer loan demand.
Analyst Upgrade Precedes Launch
Citizens analyst Devin Ryan upgraded SoFi to 'Market Outperform' from 'Market Perform' just a day before the partnership news, setting a $30 price target. Ryan suggested recent stock weakness reflected broader risk-off sentiment affecting high-growth narratives rather than fundamental deterioration.
SoFi's stock has demonstrated significant volatility, trading within a 52-week range of $8.60 to $32.73 after retreating from late-2025 highs. The company previously announced plans to introduce U.S. consumer crypto trading through its banking unit in November 2025.
Regulatory Considerations and Market Context
Hong Kong's regulatory environment presents both opportunity and challenge. The Securities and Futures Commission maintains strict oversight of virtual asset trading platforms, requiring compliance with licensing and operational standards. This contrasts with more traditional equity trading frameworks in the region.
Investors will monitor several factors moving forward: the specific digital assets supported, the speed of user adoption in Hong Kong, and whether management provides concrete revenue impact metrics. The crypto business remains sensitive to trading volumes and regulatory developments that could affect fee structures or token offerings.
Broader market attention now shifts to upcoming U.S. economic data, with January's consumer price index and jobs report scheduled for release on Friday, February 13. These indicators could influence bond yields and, consequently, valuations for rate-sensitive fintech stocks like SoFi.
