Dairy Queen has not yet added the much-discussed Enchanted OREO Blizzard to its official U.S. menu, according to a review of the company’s newsroom and published offerings. A third-party report on Tuesday suggested the chain would launch the ube-flavored, purple-shimmer treat on September 28, but the item does not appear on any official Dairy Queen channel as of September 22.
The distinction matters for investors and franchisees because the claim involves a nationwide seasonal promotion. Limited-time offers can drive store traffic, but an unlisted product provides no verifiable sales base or pricing information. Dairy Queen’s only confirmed national launch this month is its September 14 release of three Coffee Coolers, with a small size priced at $3 through November 1.
Reported vs. Verified Offers
The table below compares the two offers based on dated evidence.
- Enchanted OREO – Reported September 22; launch window September 28 to November 1; 35 calendar days; price undisclosed; not officially listed.
- Small Coffee Cooler – Confirmed September 14; available September 14 to November 1; 49 calendar days; priced at $3.
Sources include the Dairy Queen newsroom, the company’s September 14 release, and a September 22 report from Dexerto. Day counts are based on inclusive windows.
The absence of an official listing is noteworthy but not definitive. The reported launch is still six days away, and Dairy Queen may update its menu closer to September 28. Investors should treat the unconfirmed item with caution until the company provides formal details.
Nutritional Context for Verified Items
Dairy Queen already provides measurable comparisons for its confirmed menu. Selected small treats, based on the current September 3, 2026 U.S. nutrition guide, include:
- OREO Cookie Blizzard: 600 calories; 22 g fat; 70 g sugars; 280 mg sodium.
- OREO Coffee Cooler: 470 calories; 18 g fat; 61 g sugars; 170 mg sodium.
- Caramel Apple Cheesecake Blizzard: 600 calories; 20 g fat; 75 g sugars; 410 mg sodium.
- Pumpkin Pie Blizzard: 560 calories; 20 g fat; 68 g sugars; 330 mg sodium.
The small OREO Coffee Cooler, for example, contains 130 fewer calories than the small OREO Blizzard.
Corporate Structure and Market Signals
International Dairy Queen operates more than 7,800 restaurants across over 20 countries and is a wholly owned subsidiary of Berkshire Hathaway Inc. (NYSE:BRK.B), according to an August 13 statement. Nicolas Boudet, Dairy Queen’s international chief operating officer, recently called the brand’s global recognition evidence of “the strength of our global business.” That ranking measured franchise unit growth through July 2025.
Berkshire’s 2025 annual report groups Dairy Queen within a broader service segment and does not break out the chain’s revenue or profit, limiting any valuation inference from a single promotion.
On September 22, 2026, U.S. markets closed with Berkshire Hathaway (NYSE:BRK.B) at $503.49, up 0.29% on volume of 4.69 million shares versus an average of 4.53 million. Restaurant Brands International Inc. (NYSE:QSR) fell 0.87% to $71.91, while McDonald’s Corporation (NYSE:MCD) gained 0.99% to $250.35. The mixed performance offered no common restaurant-sector signal.
Analyst targets also frame different company-wide cases. Berkshire has only two analysts in the three-month sample, with a consensus target of $572.00 (13.61% upside). QSR has 17 analysts and a target of $84.47 (17.47% upside), while MCD has 25 analysts and a target of $309.95 (23.81% upside). These targets cannot isolate the economics of a single Dairy Queen promotion.
Risks: Dairy Queen could confirm the reported Blizzard before launch, making today’s menu gap temporary. Conversely, regional availability or franchise participation could narrow its revenue effect. The next concrete check arrives September 28, when investors can verify whether the item appears, its price, and participating-market terms.
