Zeta Global Holdings Corp. saw its stock rise on Friday, outperforming broader market indices as the marketing technology company joined Snowflake’s Open Semantic Interchange (OSI) initiative. Shares closed at $17.19, up 3.68%, after reaching an intraday high of $17.57. In after-hours trading, the stock edged down to $17.14, according to MarketWatch. The gain came despite a broader market decline, with the SPDR S&P 500 ETF falling 1.24% and the Invesco QQQ ETF dropping 1.55%.
The company’s participation in the OSI initiative, an open-source group led by Snowflake, aims to standardize data definitions across business software. This move is designed to enhance interoperability between tools and AI systems, ensuring consistent metrics and reducing data conflicts. Christian Monberg, Zeta’s CTO and head of product, emphasized the importance of trusted data for effective AI, stating, “AI is only as effective as the data it can trust.” Snowflake’s analytics product director Josh Klahr described OSI as “the critical step in building that bedrock” for data and AI applications.
Zeta’s stock performance on Friday was notable compared to its peers in the marketing and data infrastructure space. Salesforce added 3.55%, The Trade Desk rose 3.63%, and Snowflake jumped 4.46%. The broader market context reflects growing investor interest in companies that provide data and AI infrastructure, a sector that has seen increased demand amid the ongoing digital transformation.
Looking ahead, Zeta is scheduled to present at the JPM 2026 Global Technology, Media and Communications Conference on Monday, May 18. The company will provide a live webcast and replay on its investor relations site. This event comes at a pivotal time for the company, following its strong first-quarter earnings report released in late April.
Zeta’s first-quarter revenue surged 50% year-over-year to $396 million, surpassing the midpoint of its own guidance by $26 million. The company also raised its full-year 2026 revenue guidance to $1.785 billion at the midpoint, a $30 million increase from its previous outlook. CEO David A. Steinberg attributed the results to the company’s “winning in this environment,” while CFO Chris Greiner noted that this marked Zeta’s “nineteen consecutive beat-and-raise quarters.”
Analyst sentiment remains largely positive, though expectations have risen following the strong quarter. RBC Capital raised its price target on Zeta to $29 from $27 on May 1, maintaining an Outperform rating. Needham’s Scott Berg reiterated a Buy rating with a $25 target on the same date, according to market data.
Despite the positive momentum, Zeta faces headwinds. The company reported a GAAP net loss of $13.2 million for the first quarter. Its risk factors include macroeconomic challenges, tariffs, trade policy changes, customer churn, data regulations, security issues, and developments in generative AI. These factors could dampen enterprise spending or complicate data sharing, potentially delaying revenue from the Snowflake partnership.
Investors will be watching for updates on OSI adoption, Athena integration, and 2026 guidance during the upcoming JPM conference. The stock remains well below its 52-week high of $24.90, and while Friday’s bounce provided some relief, it did not fully erase the recent decline. With a market cap of approximately $3.8 billion and a forward P/E of 35x, Zeta’s valuation reflects optimism about its growth trajectory but also leaves little room for error in a competitive landscape.
