PRPL
PRPL
NASDAQ · Consumer products

Purple Innovation Inc

$1.71
+0.07 (+3.95%)
As of Nov 14, 2:30 AM ET ·
Analyst Consensus
Buy
9
Analysts
Moderate
Coverage
Buy 6 67%
Hold 3 33%
Sell 0 0%
Price Target
Analyst Price Target +526.9% upside
Low Target $6.52
Average Target $10.72
High Target $11.71
Current Price $1.71
Current
$1.71
Target
$10.72
$6.52 $10.72 avg $11.71
Scenario Analysis
Bear Case
$6.52
281.3%
Low target
Base Case
$10.72
+526.9%
Avg target
Bull Case
$11.71
+584.8%
High target
Risk/Reward
2.1x
Favorable
Price in Context
52-Week High
$21.75
-92.1% from high
52-Week Low
$1.61
+6.2% from low
Target vs 52W High
$10.72
-50.7% vs high
Peer Consensus — Consumer products
Stock Consensus Analysts Buy % Target Upside
PG
Procter & Gamble Co
Buy 35 57% $187.80 +10.6%
CL
Colgate-Palmolive Co
Buy 30 67% $201.99 +102.7%
KMB
Kimberly-Clark Corp
Hold 22 45% $178.95 +63.5%
GRMN
Garmin Ltd
Hold 16 50% $190.99 -32.5%
EL
Estee Lauder Companies-Cl A
Buy 38 58% $134.94 +20.8%
DHI
Dr Horton Inc
Hold 27 30% $63.78 -56.2%
KVUE
Kenvue Inc
Hold 20 30% $210.36 +989.4%
SN
Sharkninja Inc
Strong Buy 22 95% $46.38 -79.5%