PRPL
PRPL
NASDAQ · Consumer products

Purple Innovation Inc

$0.68
+0.02 (+3.37%)
As of Apr 1, 3:20 PM ET ·
Analyst Consensus
Buy
11
Analysts
Moderate
Coverage
Buy 7 64%
Hold 4 36%
Sell 0 0%
Price Target
Analyst Price Target +1,468.4% upside
Low Target $6.52
Average Target $10.72
High Target $11.71
Current Price $0.68
Current
$0.68
Target
$10.72
$6.52 $10.72 avg $11.71
Scenario Analysis
Bear Case
$6.52
853.9%
Low target
Base Case
$10.72
+1,468.4%
Avg target
Bull Case
$11.71
+1,613.2%
High target
Risk/Reward
1.9x
Balanced
Price in Context
52-Week High
$1.26
-45.8% from high
52-Week Low
$0.56
+22.1% from low
Target vs 52W High
$10.72
+750.8% vs high
Peer Consensus — Consumer products
Stock Consensus Analysts Buy % Target Upside
PG
Procter & Gamble Co
Buy 35 63% $187.80 +30.3%
CL
Colgate-Palmolive Co
Buy 30 63% $201.99 +136.5%
DHI
Dr Horton Inc
Hold 26 38% $63.78 -53.9%
GRMN
Garmin Ltd
Sell 15 13% $190.99 -19.6%
KVUE
Kenvue Inc
Hold 20 5% $210.36 +1,110.4%
KMB
Kimberly-Clark Corp
Hold 21 38% $178.95 +83.4%
LEN
Lennar Corp-A
Strong Sell 26 12% $123.96 +45.1%
EL
Estee Lauder Companies-Cl A
Hold 35 51% $134.94 +90.8%