PRPL
PRPL
NASDAQ · Consumer products

Purple Innovation Inc

$2.26
-0.17 (-7.00%)
As of Sep 29, 10:17 PM ET ·
Analyst Consensus
Buy
9
Analysts
Moderate
Coverage
Buy 6 67%
Hold 3 33%
Sell 0 0%
Price Target
Analyst Price Target +374.3% upside
Low Target $6.52
Average Target $10.72
High Target $11.71
Current Price $2.26
Current
$2.26
Target
$10.72
$6.52 $10.72 avg $11.71
Scenario Analysis
Bear Case
$6.52
188.5%
Low target
Base Case
$10.72
+374.3%
Avg target
Bull Case
$11.71
+418.1%
High target
Risk/Reward
2.2x
Favorable
Price in Context
52-Week High
$25.50
-91.1% from high
52-Week Low
$2.30
+-1.7% from low
Target vs 52W High
$10.72
-58.0% vs high
Peer Consensus — Consumer products
Stock Consensus Analysts Buy % Target Upside
PG
Procter & Gamble Co
Hold 37 51% $187.80 +26.6%
CL
Colgate-Palmolive Co
Buy 31 65% $201.99 +133.6%
GRMN
Garmin Ltd
Hold 16 44% $190.99 -34.2%
DHI
Dr Horton Inc
Hold 26 38% $63.78 -54.2%
EL
Estee Lauder Companies-Cl A
Buy 38 55% $134.94 +43.0%
KVUE
Kenvue Inc
Hold 20 30% $210.36 +1,074.5%
KMB
Kimberly-Clark Corp
Hold 21 48% $178.95 +80.8%
SN
Sharkninja Inc
Strong Buy 22 95% $46.38 -74.6%