PRPL
PRPL
NASDAQ · Consumer products

Purple Innovation Inc

$0.42
+0.01 (+1.22%)
As of May 16, 2:16 AM ET ·
Analyst Consensus
Buy
10
Analysts
Moderate
Coverage
Buy 6 60%
Hold 4 40%
Sell 0 0%
Price Target
Analyst Price Target +2,437.9% upside
Low Target $6.52
Average Target $10.72
High Target $11.71
Current Price $0.42
Current
$0.42
Target
$10.72
$6.52 $10.72 avg $11.71
Scenario Analysis
Bear Case
$6.52
1,443.6%
Low target
Base Case
$10.72
+2,437.9%
Avg target
Bull Case
$11.71
+2,672.3%
High target
Risk/Reward
1.9x
Balanced
Price in Context
52-Week High
$1.26
-66.5% from high
52-Week Low
$0.41
+3.0% from low
Target vs 52W High
$10.72
+750.8% vs high
Peer Consensus — Consumer products
Stock Consensus Analysts Buy % Target Upside
PG
Procter & Gamble Co
Buy 35 63% $187.80 +32.7%
CL
Colgate-Palmolive Co
Buy 30 67% $201.99 +129.2%
GRMN
Garmin Ltd
Hold 16 44% $190.99 -15.4%
DHI
Dr Horton Inc
Hold 27 37% $63.78 -52.9%
KVUE
Kenvue Inc
Hold 20 5% $210.36 +1,129.5%
KMB
Kimberly-Clark Corp
Hold 21 38% $178.95 +86.6%
EL
Estee Lauder Companies-Cl A
Hold 34 50% $134.94 +68.1%
CHD
Church & Dwight Co Inc
Hold 26 50% $72.26 -23.2%