HOG
NYSE · Automobiles
Harley-Davidson Inc
$17.58
-0.02 (-0.11%)
Performance
1D
—
1W
—
1M
—
3M
-16.29%
6M
-39.00%
1Y
-31.27%
YTD
-14.83%
Open$17.67
Previous Close$17.60
Day High$18.07
Day Low$17.54
52W High$31.25
52W Low$19.33
Volume—
Avg Volume4.63M
Market Cap2.41B
P/E Ratio7.10
EPS$2.61
SectorAutomobiles
Technical Indicators
Full analysis →
SMA 50
$20.76
Below
SMA 200
$24.56
Below
RSI (14)
54.9
Neutral
Trend
Death Cross
Bearish
Analyst Ratings
Hold
21 analysts
Price Target
+332.3% upside
Current
$17.58
$17.58
Target
$76.00
$76.00
$47.58
$76.00 avg
$84.34
Key Financials
| FY 2026 | FY 2025 | FY 2024 | |
|---|---|---|---|
| Revenue | 4.39B | 4.77B | 4.58B |
| Net Income | 332.33M | 325.31M | 132.26M |
| Profit Margin | 7.6% | 7.2% | 2.9% |
| EBITDA | 439.41M | 454.04M | 203.47M |
| Free Cash Flow | — | — | 88.48M |
| Rev Growth | -8.1% | -8.1% | +24.0% |
| Debt/Equity | 0.94 | 0.94 | 0.60 |
Dividend
Dividend Yield3.70%
Annual Dividend$0.70
Payout Ratio20.0%
Frequencyquarterly
Ex-DividendApr 17, 2026
Pay DateMay 7, 2026
Automobiles Peers
| Symbol | Name | Price | Change | P/E | Mkt Cap |
|---|---|---|---|---|---|
| TSLA | Tesla Inc | $383.03 | +0.57% | 407.2 | 1.54T |
| GM | General Motors Co | $76.57 | +1.12% | 25.0 | 67.42B |
| F | Ford Motor Co | $11.84 | +0.68% | — | 55.24B |
| RACE | Ferrari Nv | $322.02 | -2.17% | 37.7 | 60.33B |
| STLA | Stellantis Nv | $6.75 | +2.43% | 2.6 | 20.97B |
| RIVN | Rivian Automotive Inc-A | $16.10 | +2.09% | — | 19.35B |