HOG
NYSE · Automobiles
Harley-Davidson Inc
$24.48
+0.59 (+2.47%)
Performance
1D
—
1W
—
1M
—
3M
+21.55%
6M
-3.01%
1Y
+3.64%
YTD
+18.60%
Open$24.34
Previous Close$23.89
Day High$24.59
Day Low$23.84
52W High$31.25
52W Low$17.09
Volume—
Avg Volume3.69M
Market Cap2.60B
P/E Ratio7.67
EPS$2.60
SectorAutomobiles
Technical Indicators
Full analysis →
SMA 50
$20.76
Above
SMA 200
$24.56
Below
RSI (14)
54.9
Neutral
Trend
Death Cross
Bearish
Analyst Ratings
Hold
21 analysts
Price Target
+210.5% upside
Current
$24.48
$24.48
Target
$76.00
$76.00
$47.58
$76.00 avg
$84.34
Key Financials
| FY 2026 | FY 2025 | FY 2024 | |
|---|---|---|---|
| Revenue | 3.92B | 4.26B | 4.58B |
| Net Income | 296.54M | 290.28M | 132.26M |
| Profit Margin | 7.6% | 7.2% | 2.9% |
| EBITDA | 543.00M | 561.07M | 203.47M |
| Free Cash Flow | — | — | 88.48M |
| Rev Growth | -8.1% | -8.1% | +24.0% |
| Debt/Equity | 0.94 | 0.94 | 0.60 |
Dividend
Dividend Yield3.17%
Annual Dividend$0.73
Payout Ratio25.5%
Frequencyquarterly
Ex-DividendApr 17, 2026
Pay DateMay 7, 2026
Automobiles Peers
| Symbol | Name | Price | Change | P/E | Mkt Cap |
|---|---|---|---|---|---|
| TSLA | Tesla Inc | $428.35 | +4.02% | 371.1 | 1.43T |
| GM | General Motors Co | $78.80 | +0.50% | 26.2 | 70.70B |
| F | Ford Motor Co | $12.32 | +1.15% | — | 55.24B |
| RACE | Ferrari Nv | $339.69 | +0.66% | 37.7 | 60.33B |
| STLA | Stellantis Nv | $7.74 | +3.48% | 2.6 | 27.49B |
| RIVN | Rivian Automotive Inc-A | $14.22 | +0.28% | — | 17.87B |