HOG
NYSE · Automobiles
Harley-Davidson Inc
$25.31
+0.77 (+3.14%)
Performance
1D
—
1W
—
1M
—
3M
—
6M
+25.67%
1Y
+5.06%
YTD
+22.63%
Open$24.77
Previous Close$24.54
Day High$25.42
Day Low$24.70
52W High$31.25
52W Low$17.09
Volume—
Avg Volume3.45M
Market Cap2.58B
P/E Ratio12.75
EPS$1.62
SectorAutomobiles
Technical Indicators
Full analysis →
SMA 50
$20.76
Above
SMA 200
$24.56
Above
RSI (14)
54.9
Neutral
Trend
Death Cross
Bearish
Analyst Ratings
Hold
21 analysts
Price Target
+200.3% upside
Current
$25.31
$25.31
Target
$76.00
$76.00
$47.58
$76.00 avg
$84.34
Key Financials
| FY 2026 | FY 2025 | FY 2024 | |
|---|---|---|---|
| Revenue | 3.74B | 4.07B | 4.58B |
| Net Income | 283.12M | 277.14M | 132.26M |
| Profit Margin | 7.6% | 7.2% | 2.9% |
| EBITDA | 467.21M | 482.76M | 203.47M |
| Free Cash Flow | — | — | 88.48M |
| Rev Growth | -8.1% | -8.1% | +24.0% |
| Debt/Equity | 0.94 | 0.94 | 0.60 |
Dividend
Dividend Yield3.04%
Annual Dividend$0.73
Payout Ratio25.5%
Frequencyquarterly
Ex-DividendApr 17, 2026
Pay DateMay 7, 2026
Automobiles Peers
| Symbol | Name | Price | Change | P/E | Mkt Cap |
|---|---|---|---|---|---|
| TSLA | Tesla Inc | $319.32 | -0.70% | 320.5 | 1.22T |
| GM | General Motors Co | $86.79 | -2.66% | 39.8 | 77.57B |
| F | Ford Motor Co | $13.90 | -1.66% | — | 58.60B |
| RACE | Ferrari Nv | $407.28 | +0.12% | 40.3 | 65.95B |
| STLA | Stellantis Nv | $5.58 | -0.89% | — | 19.05B |
| RIVN | Rivian Automotive Inc-A | $15.45 | -0.71% | — | 24.36B |