Analysis

CD Projekt Slips 1.8% as Investors Eye 2028 Witcher Launch

CD Projekt shares fell 1.8% to PLN 235.00 as investors question whether the studio can convert its PLN 1.5 billion development pipeline into timely releases before Witcher 4's 2028 target.

Daniel Marsh · · · 3 min read · 19 views
CD Projekt Slips 1.8% as Investors Eye 2028 Witcher Launch

CD Projekt's shares closed Wednesday at PLN 235.00, a 1.84% decline from Tuesday's PLN 239.40, amid a broader reassessment of the Polish game developer's ability to monetize its expanding development pipeline. The stock traded between PLN 233.90 and PLN 241.60 during the session, with volume of approximately 325,180 shares—slightly below the 12-month daily average of 339,000 shares, suggesting the move was not a high-volume capitulation but rather a measured adjustment.

The market capitalization now stands at roughly PLN 23.48 billion, based on the company's 99,910,510 outstanding shares. At this valuation, a simple annualized calculation of first-half continuing net profit implies a price-to-earnings ratio of about 47 times. While this metric is not a forward-looking forecast, especially for a release-driven business, it underscores the premium investors are paying for future success.

Financial Resilience, but Revenue Mix Shifts

CD Projekt's first-half results, released in its September presentation, showed revenue of PLN 435.3 million, up 23% year-over-year, with continuing net profit of PLN 249.1 million, a 37% increase. EBIT rose 48% to PLN 245.3 million, and the net margin of 57.2% provides a strong cushion while major titles remain in production.

However, the composition of revenue growth warrants scrutiny. Licensing revenue surged to PLN 94.8 million from PLN 9.4 million in the prior-year period—an increase of PLN 85.4 million, which exceeds the group's total revenue growth of PLN 80.3 million. Meanwhile, own-project revenue from the Cyberpunk franchise fell 4% to PLN 268.6 million, while Witcher revenue rose 10% to PLN 71.7 million. Licensing is emerging as a valuable third revenue engine, but investors should be cautious about treating every collaboration or royalty stream as recurring.

Development Spending Accelerates

Capitalized development expenditure reached PLN 1.512 billion at June 30, a 32% increase over six months. New development work absorbed nearly PLN 385 million in the first half—about 1.5 times reported net profit—and the development balance now exceeds the PLN 1.286 billion held in cash, deposits, and bonds.

This does not signal a cash crunch. The company reported no credits or loans, with PLN 3.56 billion in equity and total liabilities of just PLN 227 million. According to the earnings call transcript, estimated cash generation from ongoing operations was PLN 229 million, and after PLN 356 million of development outflows and proceeds from the GOG share sale, liquid reserves declined by only PLN 39 million.

The Pipeline: Witcher 4 and Beyond

At the end of July, 519 developers were assigned to The Witcher 4, 184 to Cyberpunk 2, 84 to the multiplayer project Sirius, and 33 to new IP Hadar. As production phases advance, quarterly spending is expected to climb, raising the stakes for timely releases. A delay would push revenue further out without reducing accumulated costs.

The bridge to 2028 begins with The Witcher 3: Wild Hunt—Remastered, launching September 29, including a Switch 2 version. Existing owners receive the remaster and both expansions at no extra cost, making it primarily a re-engagement tool; direct sales will come from new buyers and the new platform. Management did not quantify the expected fourth-quarter uplift.

Subsequent milestones include Cyberpunk: Edgerunners 2 on Netflix (October 20) and the paid Witcher expansion Songs of the Past, scheduled for 2027 with pricing undisclosed. The Witcher 4 remains targeted for 2028.

Near-Term Targets and Management Guidance

Management's incentive hurdle requires about PLN 273 million in second-half continuing net profit to achieve the 2023–2026 cumulative target—more than the first-half profit. Management believes the back catalogue, remaster, anime, and partnerships can deliver, but this is not formal revenue guidance. They also indicated the PLN 3 billion target for 2024–2027 will most likely not be met.

Investment Case: Bullish vs. Bearish

The bullish case rests on two franchises with combined sales exceeding 130 million units, a debt-free balance sheet, exceptional margins, and a licensing business that monetizes brands between releases. This financial resilience allows the studio to prioritize quality.

The bearish case is equally concrete: at roughly 47 times annualized first-half profit, shareholders are paying before the costliest projects ship. Key metrics to watch include new-buyer sales after September 29, the PLN 273 million second-half profit gap, the pace of development expenditure, and any narrowing of the 2027–2028 release windows. CD Projekt's next financial checkpoint is the November 24 third-quarter report. Until then, Wednesday's 1.8% decline appears less a verdict on a single announcement than a modest repricing of a long, expensive, and potentially very valuable production cycle.

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