BKNG
NASDAQ · Hotels, Restaurants & Leisure
Booking Holdings Inc
$4,457.17
+13.75 (+0.31%)
Analyst Consensus
Strong Buy
45
Analysts
Very High
Coverage
Price Target
Analyst Price Target
-90.4% upside
Low Target
$243.01
Average Target
$426.00
High Target
$441.57
Current Price
$4,457.17
Current
$4,457.17
$4,457.17
Target
$426.00
$426.00
$243.01
$426.00 avg
$441.57
Scenario Analysis
Bear Case
$243.01
-94.5%
Low target
Base Case
$426.00
-90.4%
Avg target
Bull Case
$441.57
+-90.1%
High target
Risk/Reward
1.0x
Unfavorable
Price in Context
52-Week High
$5,839.41
-23.7% from high
52-Week Low
$4,096.23
+8.8% from low
50-Day SMA
$5,179.88
-14.0% vs SMA
200-Day SMA
$5,320.66
-16.2% vs SMA
RSI (14)
25.9
Oversold
Target vs 52W High
$426.00
-92.7% vs high
Next Earnings Report
Feb 18, 2026 · After Market Close
2d
until earnings
EPS Est: $49.08
Earnings in 2 days. Analyst targets may shift significantly after the report.
Peer Consensus — Hotels, Restaurants & Leisure
| Stock | Consensus | Analysts | Buy % | Target | Upside |
|---|---|---|---|---|---|
| MCD | Hold | 43 | 53% | $387.45 | +18.4% |
| BKNG | Strong Buy | 45 | 78% | $426.00 | -90.4% |
| SBUX | Hold | 45 | 53% | $298.57 | +200.2% |
| RCL | Strong Buy | 34 | 76% | $110.15 | -68.3% |
| MAR | Hold | 31 | 52% | $155.54 | -53.3% |
| DASH | Strong Buy | 53 | 77% | $255.10 | +39.8% |
| ABNB | Hold | 48 | 44% | $69.16 | -43.4% |
| HLT | Hold | 32 | 53% | $160.25 | -49.0% |