In a decisive response to a sharp market selloff, SK Hynix Inc. (KRX:000660; NASDAQ:SKHY) has announced a landmark 40 trillion won (approximately $29 billion) share repurchase and cancellation program. The initiative, set to run from August 20 to November 19, represents 57.6% of the company's net cash position of 69.4 trillion won as of the second quarter. This marks the largest buyback ever undertaken by a South Korean company, according to The Wall Street Journal.
The announcement comes after SK Hynix's shares tumbled 9.75% in Seoul on Wednesday, closing at 1.5 million won, amid a broader technology sector downturn. The company's U.S. ADRs also fell 9.2% to $155.62 on Tuesday, reflecting concerns over memory chip demand and AI-related spending. The buyback targets 24.07 million shares, representing roughly 3.3% of the company's outstanding stock, with the final cash outlay depending on execution prices.
Capital Allocation Strategy
The scale of the buyback is significant not only for its size but for its implications on capital allocation. SK Hynix is simultaneously investing heavily in new memory fabrication facilities, including a 54.3 trillion won project at Yongin and Cheongju focused on DRAM, NAND, and high-bandwidth memory (HBM) production. The buyback amount is equivalent to 73.7% of this capital expenditure, underscoring the company's confidence in its cash-generating capabilities.
SK Hynix's balance sheet remains robust, with record revenue, operating profit, and cash flow reported in Q2 2026. Revenue surged 257% year-over-year to 79.3 trillion won, while operating profit skyrocketed 557% to 60.5 trillion won, achieving an operating margin of 76%. Net cash nearly doubled from the previous quarter, reaching 69.4 trillion won. These results are provisional, with the company holding 88 trillion won in cash and 18.6 trillion won in debt at the end of the quarter.
Market Reaction and Analyst Views
The buyback follows a significant downturn in the memory sector, with peers like Micron Technology (NASDAQ:MU) dropping 7% and Nvidia (NASDAQ:NVDA) sliding 2.3% on Tuesday. Despite the recent selloff, analysts remain bullish on SK Hynix's prospects. Price targets from major firms range from $204 (UBS) to $330 (Barclays), implying potential upside of 31% to 112% from Tuesday's close. UBS analyst Nicolas Gaudois projects an average return on equity of 40.2% for 2027-2031, while Stifel highlights SK Hynix's critical role in AI memory infrastructure.
Strategic Implications
The buyback aligns with CEO Kwak Noh-Jung's March commitment to "continue reviewing dividends and share repurchases this year." The company has stated that combined dividends and buybacks will exceed 50% of accumulated free cash flow from 2025 to 2027. However, the move involves trade-offs, including reduced financial flexibility as the 54 trillion won fab construction proceeds.
Risks include potential deceleration in AI investments, memory price declines, or earlier-than-expected new capacity coming online. Labor negotiations also introduce short-term cost uncertainties. Investors will be watching the speed of execution, HBM contract clarity, and whether capital expenditure remains disciplined.
The first milestone is Thursday, marking the start of the buyback execution. Market participants will closely monitor the pace of purchases and any further announcements regarding capital returns. SK Hynix's decisive action underscores its commitment to shareholder value even amid market volatility.



