GOOGL
NASDAQ NMS - GLOBAL MARKET · Media
Alphabet Inc
$300.71
+7.26 (+2.47%)
Performance
1D
+2.47%
1W
+6.42%
1M
-15.00%
3M
-13.06%
6M
-24.24%
1Y
+4.88%
YTD
-4.58%
Open$294.34
Previous Close$293.45
Day High$301.06
Day Low$293.69
52W High$408.61
52W Low$270.70
Volume—
Avg Volume52.72M
Market Cap3.51T
P/E Ratio14.89
EPS$19.19
SectorMedia
Technical Indicators
Full analysis →
SMA 50
$329.89
Below
SMA 200
$338.88
Below
RSI (14)
32.9
Neutral
Trend
Death Cross
Bearish
Analyst Ratings
Strong Buy
68 analysts
Price Target
+36.0% upside
Current
$300.71
$300.71
Target
$408.93
$408.93
$257.21
$408.93 avg
$509.07
Key Financials
| FY 2026 | FY 2025 | FY 2024 | |
|---|---|---|---|
| Revenue | 405.90B | 360.77B | 2.21T |
| Net Income | 133.18B | 106.53B | 385.30B |
| Profit Margin | 32.8% | 31.2% | 17.4% |
| EBITDA | 132.44B | 111.83B | 562.58B |
| Free Cash Flow | — | — | 199.12B |
| Rev Growth | +12.5% | +12.5% | +2.2% |
| Debt/Equity | 0.12 | 0.12 | 0.32 |
Recent Insider Activity
All Insiders →| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Oct 30 | ARNOLD FRANCES | Sale | 19,157 | $284.00 | $5.44M |
| Oct 2 | ARNOLD FRANCES | Sale | 19,076 | $340.45 | $6.49M |
| Aug 31 | ARNOLD FRANCES | Sale | 18,995 | $337.71 | $6.41M |
| Jul 30 | ARNOLD FRANCES | Sale | 18,914 | $333.39 | $6.31M |
| Jul 29 | Saraci Marsida | Sale | 27,386 | $333.20 | $9.13M |
About Alphabet Inc
Alphabet Inc., headquartered in Mountain View, California, operates through Google and other ventures as a diversified technology and media company. Google's primary business is internet search and digital advertising, where it holds market-leading positions globally. The company also develops cloud infrastructure, autonomous vehicles through Waymo, and various other technology initiatives. Alphabet is a dominant player in online advertising and web services, supporting a vast ecosystem of digital products and platforms.
Media Peers
| Symbol | Name | Price | Change | P/E | Mkt Cap |
|---|---|---|---|---|---|
| GOOG | Alphabet Inc-Cl C | $297.37 | +2.32% | 14.9 | 3.51T |
| META | Meta Platforms Inc | $625.28 | -0.56% | 20.6 | 1.55T |
| NFLX | Netflix Inc | $63.87 | -1.04% | 17.8 | 262.39B |
| DIS | Walt Disney Co | $118.90 | -0.63% | 23.4 | 201.51B |
| SPOT | Spotify Technology | $610.82 | +0.28% | 33.5 | 124.87B |
| WBD | Warner Bros Discovery Inc | $30.95 | +0.03% | — | 77.38B |
GOOGL Frequently Asked Questions
What does Alphabet Inc do?
Alphabet earns approximately 80% of revenue from advertising sold through Google Search, YouTube, and its network of partner sites. Google Search dominates global queries with over 90% market share, while YouTube is the world's second-largest search engine and premier video platform. The company also operates Google Cloud, competing with Amazon and Microsoft in cloud infrastructure, and develops Android OS used by billions of smartphones. Smaller bets include Waymo autonomous vehicles and life sciences ventures.
Is GOOGL stock a good investment?
Google's search advertising business generates exceptional margins exceeding 30%, with strong network effects protecting its market position. The company trades at a moderate P/E ratio relative to its growth and profitability. Key risks include antitrust scrutiny in multiple countries threatening its search and advertising practices, competition from AI-powered search alternatives, and cloud losses as it invests to compete with AWS. Privacy regulations and ad-targeting restrictions could pressure margins over time.
Who are Alphabet Inc's main competitors?
Microsoft competes through Bing search and Azure cloud services, recently integrating AI to challenge Google's search dominance. Meta Platforms competes fiercely for digital advertising dollars across Facebook and Instagram. In cloud computing, Amazon Web Services remains the market leader with Google Cloud in third place. Apple's privacy changes and potential search alternatives pose strategic threats, while TikTok captures attention and ad spending from younger demographics.
Does Alphabet Inc pay dividends?
Alphabet initiated its first-ever dividend in 2024, establishing a quarterly payout policy after years of returning cash exclusively through buybacks. The dividend yield remains low given the stock price, but the policy signals management's confidence in sustainable cash generation. The company continues to balance shareholder returns with significant investments in AI infrastructure, data centers, and emerging technologies across its portfolio of businesses.
Where is GOOGL trading today?
GOOGL is currently trading at $300.71, up 2.47% in today's session. Over the past 52 weeks, the stock has traded between a low of $270.70 and a high of $408.61. The current price represents 22% of its 52-week range, which helps investors gauge where the stock sits relative to its recent trading history.
What are analyst ratings for GOOGL stock?
Among 68 analysts covering GOOGL, the consensus rating is Strong Buy — 61 rate it a buy, 7 hold, and 0 sell. The average price target sits at $408.93, implying 36% upside from the current price. Keep in mind that analyst targets reflect 12-month expectations and can shift quickly after earnings reports or major company events.
How much revenue does Alphabet Inc generate?
Alphabet Inc generated $405.90B in revenue during fiscal year 2026, with $133.18B reaching the bottom line as net income. The net profit margin of 32.8% is strong by most industry standards.
What is the price-to-earnings ratio for GOOGL?
GOOGL trades at a P/E ratio of 14.89 on trailing earnings of $19.19 per share. That's below the S&P 500 average, suggesting the market may see limited growth or is pricing in sector-specific risks. Comparing this multiple against Media sector peers gives better context than the broad market alone, since P/E norms vary significantly across industries.
How has GOOGL performed compared to last year?
While GOOGL is up over the longer term, recent weakness has pulled back short-term returns. Returns by timeframe: +2.47% (1D), +6.42% (1W), -15.00% (1M), -13.06% (3M), -24.24% (6M), +4.88% (1Y), -4.58% (YTD). Comparing these figures against the S&P 500 and sector benchmarks helps determine whether GOOGL is outperforming or lagging the broader market.