GOOG
NASDAQ · Media
Alphabet Inc-Cl C
$345.04
-1.04 (-0.30%)
Performance
1D
—
1W
—
1M
—
3M
—
6M
+9.75%
1Y
+101.20%
YTD
+9.43%
Open$348.72
Previous Close$346.08
Day High$352.83
Day Low$341.50
52W High$408.61
52W Low$162.00
Volume—
Avg Volume30.92M
Market Cap4.48T
P/E Ratio27.97
EPS$13.11
SectorMedia
Technical Indicators
Full analysis →
SMA 50
$320.89
Above
SMA 200
$245.76
Above
RSI (14)
16.7
Oversold
Trend
Golden Cross
Bullish
Analyst Ratings
Strong Buy
70 analysts
Price Target
+10.6% upside
Current
$345.04
$345.04
Target
$381.73
$381.73
$268.06
$381.73 avg
$465.77
Key Financials
| FY 2026 | FY 2025 | FY 2024 | |
|---|---|---|---|
| Revenue | 401.63B | 356.97B | 861.82B |
| Net Income | 131.77B | 105.41B | 143.12B |
| Profit Margin | 32.8% | 31.2% | 16.6% |
| EBITDA | 131.05B | 110.65B | 245.70B |
| Free Cash Flow | — | — | 87.50B |
| Rev Growth | +12.5% | +12.5% | -1.3% |
| Debt/Equity | 0.12 | 0.12 | 0.37 |
Dividend
Dividend Yield0.24%
Annual Dividend$0.83
Payout Ratio7.6%
Frequencyquarterly
Ex-Dividend—
Pay Date—
Recent Insider Activity
All Insiders →| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Jun 1 | ARNOLD FRANCES | Sale | 18,721 | $381.00 | $7.13M |
| May 19 | Hennessy John L. | Sale | 3,544 | $391.89 | $1.39M |
| May 19 | Hennessy John L. | Sale | 3,320 | $392.86 | $1.30M |
| May 19 | Hennessy John L. | Sale | 3,454 | $393.75 | $1.36M |
| May 19 | Hennessy John L. | Sale | 3,281 | $394.95 | $1.30M |
About Alphabet Inc-Cl C
Alphabet Inc. Class C represents the same company as Alphabet Inc., headquartered in Mountain View, California, a diversified technology and media conglomerate. Google's core business of internet search and digital advertising generates the majority of revenues, with market-leading global positions. The company extends into cloud computing, artificial intelligence, autonomous vehicles, and other technology ventures. Alphabet operates one of the most widely used search engines and advertising platforms worldwide.
Media Peers
| Symbol | Name | Price | Change | P/E | Mkt Cap |
|---|---|---|---|---|---|
| GOOGL | Alphabet Inc | $345.29 | -0.24% | 28.0 | 4.48T |
| META | Meta Platforms Inc | $557.67 | -0.81% | 20.8 | 1.47T |
| NFLX | Netflix Inc | $71.84 | -1.35% | 24.4 | 325.83B |
| DIS | Walt Disney Co | $101.12 | -2.33% | 16.1 | 180.41B |
| SPOT | Spotify Technology | $455.01 | -0.11% | 31.0 | 96.35B |
| WBD | Warner Bros Discovery Inc | $27.20 | +1.19% | — | 65.69B |
GOOG Frequently Asked Questions
What does Alphabet Inc do?
Alphabet's revenue engine is built on digital advertising, monetizing Google Search queries and YouTube video views through targeted ads. The company processes billions of daily searches, giving it unmatched data for ad targeting. Google Cloud Platform provides infrastructure and AI services to enterprises, growing rapidly but still unprofitable in some quarters. Android powers most of the world's smartphones, creating distribution for Google services. Alphabet also invests in moonshot projects like self-driving cars through Waymo.
Is GOOG stock a good investment?
The Class C shares (GOOG) offer the same economic exposure as GOOGL but without voting rights, typically trading at a tiny discount. Alphabet's core search business remains highly profitable with operating margins above 25%, while cloud investments position it for long-term growth. Regulatory risk is significant, with governments worldwide investigating Google's market power. Success in AI will determine whether Google maintains search dominance or faces disruption from conversational interfaces and alternative discovery methods.
Who are Alphabet Inc's main competitors?
In advertising, Meta captures social and video ad budgets while Amazon dominates product search advertising. Microsoft challenges on multiple fronts—Bing in search, Azure in cloud, and AI integration threatening Google's core product. For cloud infrastructure, AWS maintains the largest market share with Google Cloud fighting for enterprise customers. Emerging threats include AI startups building alternative search experiences and Apple developing its own search capabilities.
Does Alphabet Inc pay dividends?
Alphabet began paying quarterly dividends in 2024, marking a shift for the historically growth-focused company. Both GOOG and GOOGL shares receive identical dividends per share, as the only difference between classes is voting rights. The dividend yield remains minimal compared to the stock price, with most shareholder returns still coming through share repurchases. Management has emphasized that dividends won't compromise investment in AI and infrastructure.
What is GOOG's stock price today?
GOOG last closed at $345.04, down 0.30% in the most recent trading session. Over the past 52 weeks, the stock has traded between a low of $162.00 and a high of $408.61. The current price represents 74% of its 52-week range, which helps investors gauge where the stock sits relative to its recent trading history.
What do Wall Street analysts say about GOOG?
Among 70 analysts covering GOOG, the consensus rating is Strong Buy — 61 rate it a buy, 9 hold, and 0 sell. The average price target sits at $381.73, implying 11% upside from the current price. Keep in mind that analyst targets reflect 12-month expectations and can shift quickly after earnings reports or major company events.
Is Alphabet Inc-Cl C profitable?
Alphabet Inc-Cl C generated $401.63B in revenue during fiscal year 2026, with $131.77B reaching the bottom line as net income. The net profit margin of 32.8% is strong by most industry standards.
What is GOOG's P/E ratio?
GOOG trades at a P/E ratio of 27.97 on trailing earnings of $13.11 per share. That's roughly in line with the broader market average of ~20-25x. Comparing this multiple against Media sector peers gives better context than the broad market alone, since P/E norms vary significantly across industries.
How has GOOG stock performed recently?
Performance varies across timeframes, reflecting shifting market conditions. Returns by timeframe: +9.75% (6M), +101.20% (1Y), +9.43% (YTD). Comparing these figures against the S&P 500 and sector benchmarks helps determine whether GOOG is outperforming or lagging the broader market.