MNST

NASDAQ · Beverages

Monster Beverage Corp

Q: What does Monster Beverage Corp do?

Monster Beverage makes money primarily by selling energy drinks at premium price points to a consumer base that skews young, active, and brand-loyal. The Monster Energy brand dominates its portfolio, but the company has diversified through the Reign performance line targeting fitness enthusiasts and the acquisition of Bang Energy. Monster's capital-light model outsources manufacturing to co-packers, which keeps margins high. Its partnership with Coca-Cola provides global distribution through one of the most extensive beverage networks in the world.

Q: Who are Monster Beverage Corp's main competitors?

Red Bull remains the global energy drink category leader and Monster's most direct rivalry, with both companies competing for shelf space, sponsorships, and consumer loyalty worldwide. Celsius Holdings has emerged as a fast-growing challenger in the performance energy segment, taking notable share in U.S. convenience and grocery channels. PepsiCo, through its Rockstar brand, and Suntory's Lucozade also compete in overlapping markets internationally.

Q: What makes MNST stock unique?

Monster's relationship with The Coca-Cola Company, which owns a stake and distributes Monster globally, is a structural advantage that would cost billions and years to replicate. The partnership locks in premium shelf placement and cold chain distribution across hundreds of markets that independent brands simply cannot access. Meanwhile, Monster's event and athlete sponsorship strategy — extreme sports, esports, motorsports — has built an authenticity-driven brand identity that resonates with its core demographic in ways that traditional advertising rarely achieves.

Q: What is MNST's stock price today?

MNST last closed at $73.00, down 1.30% in the most recent trading session. Over the past 52 weeks, the stock has traded between a low of $54.00 and a high of $87.38. The current price represents 57% of its 52-week range, which helps investors gauge where the stock sits relative to its recent trading history.

Q: What do Wall Street analysts say about MNST?

Among 31 analysts covering MNST, the consensus rating is Buy — 19 rate it a buy, 12 hold, and 0 sell. The average price target sits at $249.07, implying 241% upside from the current price. Keep in mind that analyst targets reflect 12-month expectations and can shift quickly after earnings reports or major company events.

Q: Is Monster Beverage Corp profitable?

Monster Beverage Corp generated $8.26B in revenue during fiscal year 2026, with $1.90B reaching the bottom line as net income. The net profit margin of 23.0% is strong by most industry standards.

Q: What is MNST's P/E ratio?

MNST trades at a P/E ratio of 38.91 on trailing earnings of $1.94 per share. That's above the S&P 500 historical average, suggesting the market expects above-average earnings growth ahead. Comparing this multiple against Beverages sector peers gives better context than the broad market alone, since P/E norms vary significantly across industries.

S&P 500 Nasdaq 100 Large-Cap Stocks Blue Chip Stocks

$73.00

-0.96 (-1.30%)

As of Mar 24, 9:33 PM ET ·

Day Range $72.88 — $74.55

52W Range $54.00 — $87.38

Performance

1D —

1W —

1M —

3M -5.57%

6M +11.72%

1Y +26.21%

YTD -4.15%

Open$73.78

Previous Close$73.96

Day High$74.55

Day Low$72.88

52W High$87.38

52W Low$54.00

Volume—

Avg Volume7.59M

Market Cap74.13B

P/E Ratio38.91

EPS$1.94

SectorBeverages

Technical Indicators

Full analysis →

SMA 50 $78.50 Below

SMA 200 $68.31 Above

RSI (14) 59.6 Neutral

Trend Golden Cross Bullish

Analyst Ratings

Buy

31 analysts

19 Buy 12 Hold 0 Sell

Price Target +241.2% upside

Current
$73.00

Target
$249.07

$145.66 $249.07 avg $269.58

Key Financials

	FY 2026	FY 2025	FY 2024
Revenue	8.26B	7.54B	15.60B
Net Income	1.90B	1.56B	2.63B
Profit Margin	23.0%	21.8%	16.9%
EBITDA	2.52B	2.19B	4.57B
Free Cash Flow	—	—	2.68B
Rev Growth	+9.5%	+9.5%	-3.2%
Debt/Equity	—	—	0.52

Recent Insider Activity

All Insiders →

Date	Insider	Type	Shares	Price	Value
Dec 16	SACKS RODNEY C	Sale	360,948	$73.58	$26.56M
Dec 16	SACKS RODNEY C	Sale	0	$73.58	—
Dec 16	SACKS RODNEY C	Sale	286,228	$73.58	$21.06M
Dec 16	Tirre Emelie	Sale	63,939	$73.31	$4.69M
Dec 1	SACKS RODNEY C	Exercise	742,208	$23.14	$17.17M

About Monster Beverage Corp

Monster Beverage Corporation is a leading producer and marketer of energy drinks headquartered in Corona, California. The company develops, markets, and distributes energy drinks and other beverages primarily under the Monster Energy brand, along with other brands including Reign, NOS, Full Throttle, and Bang Energy. Monster's product portfolio spans multiple energy drink categories including mainstream energy, performance energy, coffee-based energy drinks, and energy sodas. The company distributes its products globally through strategic partnerships, including a long-term distribution agreement with The Coca-Cola Company, and is one of the largest energy drink brands worldwide.

Beverages Peers

Symbol	Name	Price	Change	P/E	Mkt Cap
KO	Coca-Cola Co.	$74.67	-0.59%	25.9	339.12B
PEP	PepsiCo Inc.	$150.59	-0.19%	27.3	224.94B
CCEP	Coca-Cola Europacific Partne	$92.25	-0.37%	20.5	47.03B
KDP	Keurig Dr Pepper Inc	$26.21	-1.28%	17.9	37.24B
STZ	Constellation Brands Inc-A	$152.68	+0.14%	23.7	26.31B
COKE	Coca-Cola Consolidated Inc	$185.45	-1.56%	24.6	14.01B

MNST Frequently Asked Questions

What does Monster Beverage Corp do?

Monster Beverage makes money primarily by selling energy drinks at premium price points to a consumer base that skews young, active, and brand-loyal. The Monster Energy brand dominates its portfolio, but the company has diversified through the Reign performance line targeting fitness enthusiasts and the acquisition of Bang Energy. Monster's capital-light model outsources manufacturing to co-packers, which keeps margins high. Its partnership with Coca-Cola provides global distribution through one of the most extensive beverage networks in the world.

Is MNST stock a good investment?

Monster has delivered exceptional long-term returns by riding the secular growth of the energy drink category, which has expanded from a niche product to a mainstream beverage segment. Gross margins above 50% reflect the pricing power of established energy drink brands. Growth has moderated somewhat as the U.S. market matures, making international expansion — particularly in emerging markets — the key growth lever. Regulatory scrutiny around caffeine content and marketing to young consumers represents an ongoing risk worth monitoring.

Who are Monster Beverage Corp's main competitors?

Red Bull remains the global energy drink category leader and Monster's most direct rivalry, with both companies competing for shelf space, sponsorships, and consumer loyalty worldwide. Celsius Holdings has emerged as a fast-growing challenger in the performance energy segment, taking notable share in U.S. convenience and grocery channels. PepsiCo, through its Rockstar brand, and Suntory's Lucozade also compete in overlapping markets internationally.

What makes MNST stock unique?

Monster's relationship with The Coca-Cola Company, which owns a stake and distributes Monster globally, is a structural advantage that would cost billions and years to replicate. The partnership locks in premium shelf placement and cold chain distribution across hundreds of markets that independent brands simply cannot access. Meanwhile, Monster's event and athlete sponsorship strategy — extreme sports, esports, motorsports — has built an authenticity-driven brand identity that resonates with its core demographic in ways that traditional advertising rarely achieves.

What is MNST's stock price today?

MNST last closed at $73.00, down 1.30% in the most recent trading session. Over the past 52 weeks, the stock has traded between a low of $54.00 and a high of $87.38. The current price represents 57% of its 52-week range, which helps investors gauge where the stock sits relative to its recent trading history.

What do Wall Street analysts say about MNST?

Among 31 analysts covering MNST, the consensus rating is Buy — 19 rate it a buy, 12 hold, and 0 sell. The average price target sits at $249.07, implying 241% upside from the current price. Keep in mind that analyst targets reflect 12-month expectations and can shift quickly after earnings reports or major company events.

Is Monster Beverage Corp profitable?

Monster Beverage Corp generated $8.26B in revenue during fiscal year 2026, with $1.90B reaching the bottom line as net income. The net profit margin of 23.0% is strong by most industry standards.

What is MNST's P/E ratio?

MNST trades at a P/E ratio of 38.91 on trailing earnings of $1.94 per share. That's above the S&P 500 historical average, suggesting the market expects above-average earnings growth ahead. Comparing this multiple against Beverages sector peers gives better context than the broad market alone, since P/E norms vary significantly across industries.

How has MNST stock performed recently?

Performance varies across timeframes, reflecting shifting market conditions. Returns by timeframe: -5.57% (3M), +11.72% (6M), +26.21% (1Y), -4.15% (YTD). Comparing these figures against the S&P 500 and sector benchmarks helps determine whether MNST is outperforming or lagging the broader market.