Procter & Gamble Co

Procter & Gamble manufactures and markets consumer packaged goods across five segments: fabric and home care (Tide, Dawn), baby and feminine care (Pampers, Always), beauty (Olay, Pantene), grooming (Gillette, Braun), and health care (Crest, Vicks). The company generates revenue through brand leadership in everyday household products sold via retailers and e-commerce globally. P&G's business model relies on product innovation, marketing excellence, and distribution scale to command premium pricing in mass-market categories.

Procter & Gamble offers investors defensive characteristics through steady demand for essential household products regardless of economic cycles. The stock provides reliable dividend income with decades of consecutive increases. Strengths include brand power, pricing leverage, and global distribution networks. Challenges involve private label competition, commodity cost inflation, foreign currency exposure, and market saturation in developed countries. The stock typically trades at premium valuations reflecting its stability and consistent execution.

Unilever competes across personal care, home care, and beauty segments globally. Kimberly-Clark rivals in baby care (Huggies) and feminine hygiene products. Colgate-Palmolive competes in oral care and personal cleaning. L'Oréal challenges in beauty and cosmetics. Church & Dwight competes with brands like Arm & Hammer in household categories.

Procter & Gamble is a Dividend King with over 65 consecutive years of annual dividend increases. The company offers a yield typically around 2.5-3%, appealing to income investors seeking reliability. P&G's dividend growth reflects its consistent cash flow generation from stable consumer products demand. Management prioritizes returning capital through dividends while maintaining investment in brand building and productivity improvements.

PG is currently trading at $167.32, up 3.25% in today's session. Over the past 52 weeks, the stock has traded between a low of $137.62 and a high of $167.25. The current price represents 100% of its 52-week range, which helps investors gauge where the stock sits relative to its recent trading history.

Among 35 analysts covering PG, the consensus rating is Hold — 18 rate it a buy, 16 hold, and 1 sell. The average price target sits at $187.80, implying 12% upside from the current price. Keep in mind that analyst targets reflect 12-month expectations and can shift quickly after earnings reports or major company events.

Procter & Gamble Co generated $83.88B in revenue during fiscal year 2026, with $15.46B reaching the bottom line as net income. The net profit margin of 18.4% is solid for its sector.

PG trades at a P/E ratio of 23.54 on trailing earnings of $6.64 per share. That's roughly in line with the broader market average of ~20-25x. Comparing this multiple against Consumer products sector peers gives better context than the broad market alone, since P/E norms vary significantly across industries.

PG has delivered positive returns over the past year, though performance varies across timeframes. Returns by timeframe: +0.00% (1D), +4.19% (1W), +12.74% (1M), +14.77% (3M), +16.71% (6M), +14.77% (1Y), +18.01% (YTD). Comparing these figures against the S&P 500 and sector benchmarks helps determine whether PG is outperforming or lagging the broader market.