Intuit Inc

Intuit develops financial management software for consumers and small businesses including TurboTax for tax preparation, QuickBooks for accounting, and Credit Karma for financial services. The company earns subscription revenue from software access, transaction fees from payment processing, and advertising revenue from financial product recommendations. TurboTax dominates consumer tax filing, while QuickBooks serves over 7 million small business subscribers. Revenue concentrates in tax season but QuickBooks provides year-round recurring income.

Intuit benefits from high customer retention as businesses and individuals embed tax and accounting data into workflows creating switching costs. The company operates with strong free cash flow margins and recurring subscription revenue. Risks include potential IRS free-file programs reducing TurboTax demand, competition from H&R Block and fintech startups, and economic sensitivity in small business software spending. The stock trades at premium multiples reflecting the quality of the franchise.

H&R Block competes in consumer tax preparation through both software and retail locations. Xero challenges QuickBooks in cloud accounting for small businesses, particularly internationally. Sage and FreshBooks compete in specific small business segments. Block (formerly Square) contests in payment processing and business services, while traditional accountants using desktop software compete for professional users.

Intuit pays a small dividend with a low payout ratio, prioritizing reinvestment in product development and strategic acquisitions like Credit Karma and Mailchimp. The company has grown the dividend modestly while allocating substantial cash to share repurchases. Management focuses on total shareholder returns rather than maximizing dividend income.

INTU last closed at $432.45, down 5.38% in the most recent trading session. Over the past 52 weeks, the stock has traded between a low of $349.00 and a high of $813.70. The current price represents 18% of its 52-week range, which helps investors gauge where the stock sits relative to its recent trading history.

Among 40 analysts covering INTU, the consensus rating is Strong Buy — 32 rate it a buy, 7 hold, and 1 sell. The average price target sits at $356.76, implying 18% downside from the current price. Keep in mind that analyst targets reflect 12-month expectations and can shift quickly after earnings reports or major company events.

Intuit Inc generated $18.60B in revenue during fiscal year 2026, with $3.82B reaching the bottom line as net income. The net profit margin of 20.6% is strong by most industry standards.

INTU trades at a P/E ratio of 29.34 on trailing earnings of $15.41 per share. That's roughly in line with the broader market average of ~20-25x. Comparing this multiple against Technology sector peers gives better context than the broad market alone, since P/E norms vary significantly across industries.

Performance varies across timeframes, reflecting shifting market conditions. Returns by timeframe: -36.08% (3M), -38.07% (6M), -30.11% (1Y), -31.30% (YTD). Comparing these figures against the S&P 500 and sector benchmarks helps determine whether INTU is outperforming or lagging the broader market.