AAPL
NASDAQ NMS - GLOBAL MARKET · Technology
Apple Inc
$293.32
+5.88 (+2.05%)
Performance
1D
—
1W
—
1M
—
3M
+6.81%
6M
+8.87%
1Y
+47.75%
YTD
+8.23%
Open$290.01
Previous Close$287.44
Day High$294.76
Day Low$290.00
52W High$292.13
52W Low$193.25
Volume—
Avg Volume52.10M
Market Cap4.31T
P/E Ratio35.20
EPS$8.27
SectorTechnology
Technical Indicators
Full analysis →
SMA 50
$266.38
Above
SMA 200
$240.85
Above
RSI (14)
51.9
Neutral
Trend
Golden Cross
Bullish
Analyst Ratings
Buy
54 analysts
Price Target
+13.8% upside
Current
$293.32
$293.32
Target
$333.87
$333.87
$245.03
$333.87 avg
$441.75
Key Financials
| FY 2026 | FY 2025 | FY 2024 | |
|---|---|---|---|
| Revenue | 407.98B | 400.72B | 593.18B |
| Net Income | 109.81B | 97.07B | 91.95B |
| Profit Margin | 26.9% | 25.6% | 15.5% |
| EBITDA | 141.59B | 132.12B | 149.41B |
| Free Cash Flow | — | — | 54.39B |
| Rev Growth | +1.8% | +1.8% | -6.4% |
| Debt/Equity | 1.35 | 1.35 | 1.00 |
Dividend
Dividend Yield0.38%
Annual Dividend$1.03
Payout Ratio13.8%
Frequencyquarterly
Ex-DividendFeb 7, 2026
Pay DateFeb 14, 2026
Recent Insider Activity
All Insiders →| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Apr 27 | Parekh Kevan | Sale | 13,366 | $275.00 | $3.68M |
| Apr 17 | Parekh Kevan | Exercise | 19,693 | $0.00 | — |
| Apr 17 | Parekh Kevan | Exercise | 5,816 | $0.00 | — |
| Apr 17 | Parekh Kevan | Exercise | 15,331 | $0.00 | — |
| Apr 17 | Borders Ben | Exercise | 40,879 | $0.00 | — |
About Apple Inc
Apple Inc., based in Cupertino, California, is a globally recognized technology leader known for designing and manufacturing consumer electronics, computer hardware, and software services. The company creates the iPhone, iPad, Mac, Apple Watch, and AirPods, along with services including iCloud, Apple Music, and the App Store. Apple operates a highly vertically integrated business model controlling both hardware and software. The company maintains one of the strongest brand identities in consumer technology and commands a significant share of the premium smartphone market.
Technology Peers
| Symbol | Name | Price | Change | P/E | Mkt Cap |
|---|---|---|---|---|---|
| MSFT | Microsoft Corp | $415.12 | -1.34% | 24.7 | 3.09T |
| ORCL | Oracle Corporation | $195.95 | +0.70% | 30.1 | 488.50B |
| PLTR | Palantir Technologies | $137.80 | +0.55% | 204.7 | 332.71B |
| IBM | Intl Business Machines Corp | $229.76 | -0.67% | 20.4 | 219.39B |
| CRM | Salesforce Inc | $181.82 | -2.43% | 20.0 | 149.39B |
| ACN | Accenture Plc-Cl A | $180.42 | +0.13% | 14.0 | 107.30B |
AAPL Frequently Asked Questions
What does Apple Inc do?
Apple makes money through iPhone sales, which still represent about half of total revenue, alongside Mac computers, iPads, and wearables like Apple Watch and AirPods. The company has successfully built a high-margin services business including the App Store, iCloud storage, Apple Music, and AppleCare, which generates recurring revenue. Apple's business model relies on premium pricing, tight hardware-software integration, and an ecosystem designed to keep users purchasing multiple Apple products and services.
Is AAPL stock a good investment?
Apple combines strong brand loyalty with industry-leading profit margins around 25%, generating massive free cash flow that funds dividends and buybacks. The stock typically trades at a premium P/E ratio compared to the broader market. Risks include iPhone sales maturity in developed markets, dependence on Chinese manufacturing and consumers, and regulatory pressure on App Store fees. Growth increasingly depends on services expansion and successful new product categories beyond the iPhone.
Who are Apple Inc's main competitors?
In smartphones, Samsung is Apple's primary rival globally, competing across all price segments with its Galaxy line. Chinese manufacturers like Huawei and Xiaomi challenge Apple in international markets with feature-rich devices at lower prices. For computers and tablets, Microsoft competes with Surface devices, while Google's Pixel phones and Chromebooks target different segments. In services, Apple faces competition from Spotify, Netflix, and Google across multiple categories.
Does Apple Inc pay dividends?
Apple initiated its dividend in 2012 and has increased it annually for over a decade, though the yield remains modest at around 0.4% due to the stock's high valuation. The company prioritizes share buybacks over dividend growth, having repurchased hundreds of billions in stock. Apple generates enough free cash flow to comfortably fund both dividends and buybacks while maintaining a substantial cash reserve for strategic flexibility.
What is AAPL's stock price today?
AAPL last closed at $293.32, up 2.05% in the most recent trading session. Over the past 52 weeks, the stock has traded between a low of $193.25 and a high of $292.13. The current price represents 100% of its 52-week range, which helps investors gauge where the stock sits relative to its recent trading history.
What do Wall Street analysts say about AAPL?
Among 54 analysts covering AAPL, the consensus rating is Buy — 37 rate it a buy, 15 hold, and 2 sell. The average price target sits at $333.87, implying 14% upside from the current price. Keep in mind that analyst targets reflect 12-month expectations and can shift quickly after earnings reports or major company events.
Is Apple Inc profitable?
Apple Inc generated $407.98B in revenue during fiscal year 2026, with $109.81B reaching the bottom line as net income. The net profit margin of 26.9% is strong by most industry standards.
What is AAPL's P/E ratio?
AAPL trades at a P/E ratio of 35.20 on trailing earnings of $8.27 per share. That's above the S&P 500 historical average, suggesting the market expects above-average earnings growth ahead. Comparing this multiple against Technology sector peers gives better context than the broad market alone, since P/E norms vary significantly across industries.
How has AAPL stock performed recently?
Performance varies across timeframes, reflecting shifting market conditions. Returns by timeframe: +6.81% (3M), +8.87% (6M), +47.75% (1Y), +8.23% (YTD). Comparing these figures against the S&P 500 and sector benchmarks helps determine whether AAPL is outperforming or lagging the broader market.