AAPL

NASDAQ NMS - GLOBAL MARKET · Technology

Apple Inc

Q: What does Apple Inc do?

Apple makes money through iPhone sales, which still represent about half of total revenue, alongside Mac computers, iPads, and wearables like Apple Watch and AirPods. The company has successfully built a high-margin services business including the App Store, iCloud storage, Apple Music, and AppleCare, which generates recurring revenue. Apple's business model relies on premium pricing, tight hardware-software integration, and an ecosystem designed to keep users purchasing multiple Apple products and services.

Q: Is AAPL stock a good investment?

Apple combines strong brand loyalty with industry-leading profit margins around 25%, generating massive free cash flow that funds dividends and buybacks. The stock typically trades at a premium P/E ratio compared to the broader market. Risks include iPhone sales maturity in developed markets, dependence on Chinese manufacturing and consumers, and regulatory pressure on App Store fees. Growth increasingly depends on services expansion and successful new product categories beyond the iPhone.

Q: Who are Apple Inc's main competitors?

In smartphones, Samsung is Apple's primary rival globally, competing across all price segments with its Galaxy line. Chinese manufacturers like Huawei and Xiaomi challenge Apple in international markets with feature-rich devices at lower prices. For computers and tablets, Microsoft competes with Surface devices, while Google's Pixel phones and Chromebooks target different segments. In services, Apple faces competition from Spotify, Netflix, and Google across multiple categories.

Q: What is AAPL's stock price today?

AAPL last closed at $257.46, down 1.09% in the most recent trading session. Over the past 52 weeks, the stock has traded between a low of $169.21 and a high of $288.62. The current price represents 74% of its 52-week range, which helps investors gauge where the stock sits relative to its recent trading history.

Q: What do Wall Street analysts say about AAPL?

Among 54 analysts covering AAPL, the consensus rating is Buy — 35 rate it a buy, 17 hold, and 2 sell. The average price target sits at $333.87, implying 30% upside from the current price. Keep in mind that analyst targets reflect 12-month expectations and can shift quickly after earnings reports or major company events.

Q: Is Apple Inc profitable?

Apple Inc generated $411.66B in revenue during fiscal year 2026, with $110.80B reaching the bottom line as net income. The net profit margin of 26.9% is strong by most industry standards.

Q: What is AAPL's P/E ratio?

AAPL trades at a P/E ratio of 32.45 on trailing earnings of $7.90 per share. That's above the S&P 500 historical average, suggesting the market expects above-average earnings growth ahead. Comparing this multiple against Technology sector peers gives better context than the broad market alone, since P/E norms vary significantly across industries.

Q: How has AAPL stock performed recently?

While AAPL is up over the longer term, recent weakness has pulled back short-term returns. Returns by timeframe: -6.25% (1M), -7.11% (3M), +13.52% (6M), +13.18% (1Y), -5.00% (YTD). Comparing these figures against the S&P 500 and sector benchmarks helps determine whether AAPL is outperforming or lagging the broader market.

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$257.46

-2.83 (-1.09%)

As of Mar 8, 9:30 PM ET ·

Day Range $254.37 — $258.77

52W Range $169.21 — $288.62

Performance

1D —

1W —

1M -6.25%

3M -7.11%

6M +13.52%

1Y +13.18%

YTD -5.00%

Open$258.63

Previous Close$260.29

Day High$258.77

Day Low$254.37

52W High$288.62

52W Low$169.21

Volume—

Avg Volume41.59M

Market Cap3.82T

P/E Ratio32.45

EPS$7.90

SectorTechnology

Technical Indicators

Full analysis →

SMA 50 $266.38 Below

SMA 200 $240.85 Above

RSI (14) 51.9 Neutral

Trend Golden Cross Bullish

Analyst Ratings

Buy

54 analysts

35 Buy 17 Hold 2 Sell

Price Target +29.7% upside

Current
$257.46

Target
$333.87

$245.03 $333.87 avg $441.75

Key Financials

	FY 2026	FY 2025	FY 2024
Revenue	411.66B	404.34B	593.18B
Net Income	110.80B	97.95B	91.95B
Profit Margin	26.9%	25.6%	15.5%
EBITDA	142.87B	133.31B	149.41B
Free Cash Flow	—	—	54.39B
Rev Growth	+1.8%	+1.8%	-6.4%
Debt/Equity	1.35	1.35	1.00

Dividend

Dividend Yield0.33%

Annual Dividend$1.03

Payout Ratio13.8%

Frequencyquarterly

Ex-DividendFeb 7, 2026

Pay DateFeb 14, 2026

Recent Insider Activity

All Insiders →

Date	Insider	Type	Shares	Price	Value
Feb 3	JUNG ANDREA	Exercise	77,260	$0.00	—
Feb 3	JUNG ANDREA	Exercise	0	$0.00	—
Feb 3	WAGNER SUSAN	Exercise	63,746	$0.00	—
Feb 3	WAGNER SUSAN	Exercise	0	$0.00	—
Feb 3	LOZANO MONICA C	Exercise	9,862	$0.00	—

About Apple Inc

Apple Inc., based in Cupertino, California, is a globally recognized technology leader known for designing and manufacturing consumer electronics, computer hardware, and software services. The company creates the iPhone, iPad, Mac, Apple Watch, and AirPods, along with services including iCloud, Apple Music, and the App Store. Apple operates a highly vertically integrated business model controlling both hardware and software. The company maintains one of the strongest brand identities in consumer technology and commands a significant share of the premium smartphone market.

Technology Peers

Symbol	Name	Price	Change	P/E	Mkt Cap
MSFT	Microsoft Corp	$408.96	-0.42%	25.5	3.05T
ORCL	Oracle Corporation	$152.96	-1.18%	29.5	454.78B
PLTR	Palantir Technologies	$157.16	+2.94%	197.9	321.65B
IBM	Intl Business Machines Corp	$258.85	+0.90%	22.6	238.92B
CRM	Salesforce Inc	$202.11	+0.36%	24.1	174.02B
ACN	Accenture Plc-Cl A	$215.00	+0.47%	17.3	131.56B

AAPL Frequently Asked Questions

What does Apple Inc do?

Apple makes money through iPhone sales, which still represent about half of total revenue, alongside Mac computers, iPads, and wearables like Apple Watch and AirPods. The company has successfully built a high-margin services business including the App Store, iCloud storage, Apple Music, and AppleCare, which generates recurring revenue. Apple's business model relies on premium pricing, tight hardware-software integration, and an ecosystem designed to keep users purchasing multiple Apple products and services.

Is AAPL stock a good investment?

Apple combines strong brand loyalty with industry-leading profit margins around 25%, generating massive free cash flow that funds dividends and buybacks. The stock typically trades at a premium P/E ratio compared to the broader market. Risks include iPhone sales maturity in developed markets, dependence on Chinese manufacturing and consumers, and regulatory pressure on App Store fees. Growth increasingly depends on services expansion and successful new product categories beyond the iPhone.

Who are Apple Inc's main competitors?

In smartphones, Samsung is Apple's primary rival globally, competing across all price segments with its Galaxy line. Chinese manufacturers like Huawei and Xiaomi challenge Apple in international markets with feature-rich devices at lower prices. For computers and tablets, Microsoft competes with Surface devices, while Google's Pixel phones and Chromebooks target different segments. In services, Apple faces competition from Spotify, Netflix, and Google across multiple categories.

Does Apple Inc pay dividends?

Apple initiated its dividend in 2012 and has increased it annually for over a decade, though the yield remains modest at around 0.4% due to the stock's high valuation. The company prioritizes share buybacks over dividend growth, having repurchased hundreds of billions in stock. Apple generates enough free cash flow to comfortably fund both dividends and buybacks while maintaining a substantial cash reserve for strategic flexibility.

What is AAPL's stock price today?

AAPL last closed at $257.46, down 1.09% in the most recent trading session. Over the past 52 weeks, the stock has traded between a low of $169.21 and a high of $288.62. The current price represents 74% of its 52-week range, which helps investors gauge where the stock sits relative to its recent trading history.

What do Wall Street analysts say about AAPL?

Among 54 analysts covering AAPL, the consensus rating is Buy — 35 rate it a buy, 17 hold, and 2 sell. The average price target sits at $333.87, implying 30% upside from the current price. Keep in mind that analyst targets reflect 12-month expectations and can shift quickly after earnings reports or major company events.

Is Apple Inc profitable?

Apple Inc generated $411.66B in revenue during fiscal year 2026, with $110.80B reaching the bottom line as net income. The net profit margin of 26.9% is strong by most industry standards.

What is AAPL's P/E ratio?

AAPL trades at a P/E ratio of 32.45 on trailing earnings of $7.90 per share. That's above the S&P 500 historical average, suggesting the market expects above-average earnings growth ahead. Comparing this multiple against Technology sector peers gives better context than the broad market alone, since P/E norms vary significantly across industries.

How has AAPL stock performed recently?

While AAPL is up over the longer term, recent weakness has pulled back short-term returns. Returns by timeframe: -6.25% (1M), -7.11% (3M), +13.52% (6M), +13.18% (1Y), -5.00% (YTD). Comparing these figures against the S&P 500 and sector benchmarks helps determine whether AAPL is outperforming or lagging the broader market.