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TBHC News30 articles
Fifth Third to Rebrand Detroit Ballpark as Fifth Third Park
Fifth Third Bancorp will rename Detroit's Comerica Park to Fifth Third Park for the 2027 season. Terms undisclosed; FITB shares rose 0.8%.
SoFi's Stadium Deal: Brand Exposure, Not Real Estate
SoFi Stadium's NFL opener boosts brand visibility for SoFi Technologies, but the fintech only holds naming rights, not the venue. The $616.5M deal is an advertising investment.
SoFi Stadium's NFL Spotlight: Brand Boost, Not a Financial Windfall
SoFi Stadium's NFL season and Super Bowl LXI offer brand exposure, but SOFI stock's value hinges on member growth and product adoption, not stadium revenue.
Amazon-Branded Cargo Jet Crashes in Miami, Killing Five
Five people died when a Boeing 767 bearing Amazon's livery overran a Miami runway. The plane was operated by 21 Air, not Amazon, though the brand is implicated.
American Outdoor Brands Surges 42% on Strong Margins, Raised Guidance
AOUT shares soared 42% after reporting strong quarterly margins and raising its annual EBITDA outlook, despite sales growth being partly aided by an easy comparison.
Gap Stock Jumps 13.8% on Strong Brand Performance and Raised Guidance
Gap shares rallied 13.8% in premarket trading after the company beat earnings estimates, driven by a 10% surge in Gap brand comparable sales. Management raised its full-year EPS outlook.
Gap Stock Jumps 15% on Strong Core Brand, Raised Profit Guidance
Gap shares soared 15.4% after hours to $24.00 as the namesake brand posted 10% comparable sales growth and the company lifted its full-year profit outlook.
Pizza Hut's NFL Rebrand Coincides with Yum's $2.3B Divestiture
Yum Brands' Pizza Hut rebrand to 'Hut' for NFL season comes as the company finalizes its $2.7B sale, expecting $2.3B net proceeds and a $4B buyback.
Yum Brands Tumbles 15% as Taco Bell Faces Post-Recall Demand Test
Yum Brands stock is down 15% from July peak after a lettuce recall hit Taco Bell. Q2 sales grew 7%, but traffic fell sharply mid-July. Analysts see 20% upside.
Celsius Stock Rebounds on CEO Change Push, Core Brand Still Struggles
Celsius shares rose 11.9% after a leadership challenge, recouping half of Thursday's decline, but core brand revenue fell 11.7%.
Celsius Shares Tumble 17% as Core Brand Sales Slip
Celsius Holdings (CELH) shares dropped 17% in premarket after Q2 revenue and EPS missed estimates, as core CELSIUS brand sales fell 11.7% despite Rockstar-driven growth.
Amgen Lifts 2026 Forecast as Five Growth Brands Offset $772M Slump
Amgen (AMGN) raised its 2026 guidance after Q2 revenue beat estimates, as five growth brands added $923M in sales, offsetting a $772M decline from five struggling products.
Raising Cane's August Expansion Plan Signals Shift in Chicken Brand Growth
Raising Cane's will open seven new restaurants in August, including two in new markets, as the chicken chain aims for 100 openings in 2026.
Newell Brands Stock Jumps 9% as Sales Growth Returns, But Tariff Refunds Mask Underlying Gains
Newell Brands (NWL) surged 9% after reporting its first quarterly sales increase in over four years, though the EPS beat was largely driven by one-time tariff refunds.
Newell Brands Stock Soars 25% on First Sales Growth in Four Years
Newell Brands (NWL) surged 25% after posting its first core sales growth in over four years and receiving $126 million in tariff refunds, prompting a raised full-year forecast.
Altria Stock Dips on Earnings Miss, Discount Brand Surge Softens Marlboro Decline
Altria shares declined as Q2 earnings missed consensus by $0.02, while a surge in discount cigarette shipments partially offset a sharp drop in Marlboro volume. The company tightened its 2026 adjusted EPS outlook to $5.61-$5.72.
Alaska Air Faces Integration Challenges as Virgin America Brand Fades
Alaska Air's dual-brand strategy faces scrutiny as Virgin America is phased out. The combined equity value of its two major acquisitions is $3.6 billion, representing 68% of market cap.
Utz Brands Shares Skyrocket 89% on $2.9B Buyout Offer from Germany's Intersnack
Utz Brands shares jumped 89% after Intersnack Group's $14.25/share cash offer, implying a $2.9 billion enterprise value. The deal includes a 91.3% premium.
Kraft Heinz Leverages Disney Deal to Test $600M Brand Revamp
Kraft Heinz (KHC) and Disney (DIS) have entered a multi-year partnership spanning ten brands and hundreds of dining locations. The deal is a key test of a $600 million brand overhaul as North American volumes continue to slide.
Saudi Aramco Opens First Philippine Branded Station in Sucat
Saudi Aramco opened its first branded station in the Philippines, selling ProForce gasoline at a 6.9% premium. The launch follows its 2025 acquisition of a 25% stake in Unioil.
Newell Brands Shares Surge on Record Volume Ahead of Russell Index Reshuffle
Newell Brands (NASDAQ:NWL) closed Friday at $5.82 after 81.3 million shares traded, about 19% of its share count. The stock is up 18.3% since June 18, but the rally's sustainability is in question as Russell index reconstitution effects subside.
Newell Brands Volume Surges 10x on Russell Rebalance Day
Newell Brands (NWL) trading volume hit 81.3 million shares on June 26, 2026, amid FTSE Russell index rebalancing, as shares fell 1.2% to $5.82.
Yum Brands Sells Pizza Hut in $2.7B Deal to Streamline Portfolio
Yum Brands is selling Pizza Hut in a $2.7 billion split deal to LongRange Capital and Yum China, as U.S. same-store sales decline for the tenth consecutive quarter.
Creator Ad Spending to Hit $44 Billion in 2026 as Brands Seek Performance-Based Deals
U.S. creator ad spending is set to hit $44 billion in 2026 as brands shift to longer, performance-based partnerships. However, 79% of marketers struggle with ROI measurement.
Brands Ramp Up Creator Spending, Yet ROI Remains Elusive
83% of major brands boosted social and creator marketing budgets in two years, but 65% still can't prove returns, pressuring agencies as brands shift to specialists.
Yum Brands Divests Pizza Hut in $2.7B Deal
Yum Brands sells Pizza Hut for $2.7 billion in two deals, expects $2.3 billion in net proceeds, and authorizes $4 billion in stock buybacks.
Substack Expands into Brand Sponsorships, Hires Ex-Roku Executive
Substack hires Dan Robbins as first head of brand sponsorships, with Uber, T-Mobile, Balenciaga, and Yahoo Scout investing millions in creator deals, marking a shift from subscription-only revenue.
Creator-Led Brands Face Demand Miscalculation Risks as Markle's As Ever Struggles
Meghan Markle's As Ever brand risks $5M in unsold jam inventory, highlighting demand miscalculation in creator-led commerce. New data shows influencer marketing shifting to performance-driven campaigns in Indonesia.
Xcel Brands Surges on Coco Rocha-Baggallini Deal; Thin Float Fuels Volatility
Xcel Brands shares surged 10.5% to $2.10 on record volume after announcing an exclusive Baggallini-Coco Rocha handbag deal. The stock's tiny float of under 4 million shares amplified the move, despite ongoing financial challenges.
Dine Brands Shutters Calexico Applebee's After 20-Year Run
Applebee's shuts its Calexico restaurant after two decades, putting 30 jobs at risk, as Dine Brands pivots to dual-branded Applebee's-IHOP locations amid inflation pressures.